Job Purpose:
As a B2C Sales Intern, you willsupport the team in driving online sales by assisting in sales reporting, administrative tasks, and TikTok Live coordination. This role involves analyzing sales performance, monitoring platform activities, and providing insights and suggestions to improve product visibility and customer engagement. The intern will work closely with various departments, including Merchandising, Design, Marketing, and Platform Operations, to ensure smooth execution of sales initiatives. Adaptability, strong analytical skills, and an understanding of e-commerce trends are key to thriving in this fast-paced environment.Principal Accountabilities:
Sales Performance & Reporting
- Assist in weekly and monthly sales reporting, tracking platform performance across PETRONAS Shop, Shopee, Lazada, and TikTok.
- Analyze sales trends, customer purchasing behavior, and campaign effectiveness to provide insights and recommendations for improvement.
- Ensure accuracy in reporting and assist in preparing data for internal presentations and discussions.
E-Commerce & Platform Management
- Work closely with Merchandising and Platform Operations teams to update new launches, campaign setups, and product visibility across platforms.
- Coordinate with the Marketing team to book marketing slots on various platforms for upcoming campaigns.
- Prepare and submit design briefs to the Design team to ensure timely execution of marketing materials and assets.
- Assist in planning and coordinating TikTok Live sessions, ensuring smooth execution on scheduled days.
- Support in scouting and coordinating TikTok Live hosts, aligning with brand objectives and audience engagement strategies.
- Help manage live interactions and engagement strategies to drive conversions and maximize sales.
- Having experience as a TikTok Live host or understanding how to engage an audience effectively is an added advantage.
Administrative & Cross-Department Collaboration
- Provide administrative support for sales-related activities, including tracking campaign results, handling platform updates, and coordinating operational tasks.
- Collaborate with Merchandising, Platform Operations, Marketing, and Design teams to ensure seamless execution of sales-driven initiatives.
- Stay updated on e-commerce trends, competitor strategies, and customer behavior to provide valuable input for sales growth.
Additional Advantageous Skills:
- Basic editing skills using Canva or Photoshop to create simple marketing visuals.
- Experience in hosting TikTok Live sessions or familiarity with live selling formats.
Own Transportation Required:
- The intern must have their own transportation and a vehicle as TikTok Live sessions may take place at different locations.
- Occasional travel may be required to support live sessions, assist in events, or coordinate with external teams.
The intern is expected to be proactive, detail-oriented, and adaptable, with a strong ability to analyze data, communicate effectively, and support e-commerce sales operations in a fast-moving environment.