Job Purpose:
Plan and implement the Café Mesra expansion strategy to optimize its brand presence across multiple locations, increase revenue through outlet growth and new site acquisition, and to maximize profits by negotiating favourable commercial terms for the company for these new sites. To support the head of department in performance reporting, assist with budget preparation, analyze trends, and deliver actionable insights to support decision-making across the business.
This role focuses 60% on Business Analysis andstrategic insights to support data-driven decisions, and40% on Site Acquisition, ensuring optimal locations are identified and secured for expansion.
Principal Accountabilities:
Business
Development & Network Expansion
- Plan and implement the Café Mesra expansion strategy for both short and
middle term to maximise the profit, revenue and brand presence efficiency from the
new sites acquired, delivering established company targets. Responsible to conduct presentation to
Mesra’s site selection committee on new site proposals and to ensure all
queries are effectively addressed during the presentations.
Review of Commercial Terms in Contracts
- Work closely with Group Legal
to review contracts involved in site acquisition in a timely manner to ensure
terms are favourable to the company and to the brand. Possess understanding on
contract drafting and its implications. See to the full execution of contract
in timely manner, and to ensure all tenant’s contractual obligations are
performed, including but not limited to, payments of fees and deposits.
Project Evaluation & Management
- Manage the development and
enhancement of Complementary Business’s business model opportunities which
includes sensitivity analysis and review financial evaluation for business
opportunities/CAPEX requirement using business modelling tools, to ensure value
creation to PDB Group.
- Work closely with Project
Delivery team to ensure the site renovation for new outlets is done in
accordance with agreed manner and timeline to avoid penalty imposition. Also to
ensure to landlord’s provisions are delivered before site handover.
Operations & Landlord Management
- Work closely with
finance team to ensure prompt payment of rentals as per contractual obligations
and to ensure renewal of contracts are executed in timely manner with
favourable terms upon obtaining management’s approval.
Performance Monitoring & Reporting
- Develop and
maintain Power BI dashboards for real-time monitoring of business performances
and opportunities. Track performance against targets; highlight trends,
outliers, and opportunities for improvement. Provide regular reports with
performance summaries and trend analyses and to present the analyses in formats
that can be easily understood.
Financial Analysis of New opportunities
- Manage the
development of valuation model which can be enhanced and tested under various
scenarios and sensitivity analysis through continuous evaluation and analysis
in order to ensure recommendation on the valuation range are made to guide business
investment decisions, to support MESRA and Complementary Business’s growth
agenda.
Ad-hoc Responsibilities:
- Support any ad-hoc tasks, special assignments, or projects as requested by the Head of Department, or company leadership.